VISIT MERIDIAN: FIND YOUR RHYTHM
Advertising Design | Creative Direction | Social Media
I developed the Find Your Rhythm tagline as a way to connect Meridian, Mississippi’s rich musical history with the feeling of Southern hospitality that makes the city unique. Inspired by Meridian’s connection to Jimmie Rodgers and its longstanding musical roots, the idea invites visitors to find their own rhythm. The campaign brings that idea to life through a bold, energetic visual system designed to feel as welcoming and expressive as Meridian itself.